“What I enjoy most is witnessing my clients’ transformations as they discover styles that resonate with their personality and lifestyle,” she says.

“Helping people discover colours that complement their complexion, guiding them in creating an exciting and cohesive wardrobe, and watching their confidence grow as they embrace their refined personal style is incredibly fulfilling,” she says, adding that it is so much more than just clothes; it’s about fostering self-discovery and encouraging individuals to glow and grow at every stage of life.

“Fashion often gets dismissed as superficial, but it plays a significant role in self-expression and identity. It serves as a canvas for communicating our values and emotions non-verbally,” Kwan underlines. “Research in style psychology, particularly in clothed cognition, shows that our clothing choices can influence our thoughts and behaviors. For example, wearing certain colours or styles can boost confidence and elevate mood—a concept known as ‘dopamine dressing.’”

“When we choose outfits that resonate with us, that positive energy radiates outward, helping us connect with ourselves and others on a deeper level. Personal style goes beyond fashion; it encourages mindfulness in our choices, empowering us to express our creativity in meaningful ways.”

In Hong Kong, Kwan observes a fascinating mix in styles and palettes. Some people embrace bold colours and unique combinations that reflect their personalities and creativity, while others lean towards more conservative attire and ‘safe’ colours. “Many clients want to break free from their safe choices, but aren’t sure how to achieve that, come to me for support in realigning their personal style with who they want to become,” she shares (Kwan plans to launch a subscription service for personalized styling advice and explore the connection between style and wellness).

Having lived in New York and studied in Tokyo and London, Kwan says she appreciates the vibrant street styles and adventurous spirit found in those cities. “While Hong Kong has its own flair, it sometimes feels like that sense of adventure is missing from everyday styles. Nonetheless, I admire the diversity of styles here and love how they tell different stories about their wearers.”

On fast fashion, Kwan calls it a double-edged sword, offering accessibility, but often sacrificing quality and ethics. “I advocate for mindful consumption and support brands prioritizing sustainability. While I’m not entirely fast fashion-free yet, I’m actively working towards that direction,” she shares.